The casino, the world’s most lucrative entertainment venue, offers players an escape into a fantasy land of twinkling lights, clinking slot machines, and exotic decor. It is an environment that lures people to spend more than they can afford to lose, and often they do. However, like any other business, casinos must manage their profit margins, and that means setting the right expectations for customers.

Something about gambling encourages people to cheat and steal to get a leg up on the house, rather than taking a gamble on random chance. That’s why casinos invest a lot in security. High-tech surveillance systems give the casino an eye-in-the-sky view of every table, window and doorway. They can be adjusted to focus on suspicious patrons by security workers in a room filled with banks of video monitors. The cameras can also record a patron’s movements to identify them if a crime or breach of security is committed.

Besides security, casinos must keep their games varied and interesting to attract customers. A huge variety of games means that there is always something new to try, and it also means that regular patrons don’t have to come back day after day to find the same old thing they love. Navigability is another key success factor that casinos must address on their websites, too. A website that’s hard to navigate will turn people off and drive them away. In the case of an online casino, that could be a clunky interface or a confusing layout that makes it difficult to understand how to use the site.