The bright, flashy decor and upbeat music in casinos create an energetic environment where people let their hair down to gamble and try their hand at games of chance. They clink champagne glasses, chat with fellow gamblers and drink to a beat that can only be described as euphoric. While there may be some tutting when things don’t go their way, most gamblers are having a great time.

There’s a lot to love about Casino: the soundtrack, Sharon Stone’s best performance, and the flawless casting of Pesci and De Niro. But what really makes this movie stand out is how it exposes the corrupt underbelly of Sin City. The film lays bare the intricate web of corruption that ran through Las Vegas, with tendrils extending to politicians, Teamsters unions, Chicago mob gangsters and even Kansas City’s old-school mafia bosses.

Consumers almost always trust each other more than your brand does. They look to friends, family and strangers for recommendations and reviews of businesses they want to spend money with. That’s why it’s important for casinos to have a solid reputation management strategy that includes showing customer testimonials on their website and social media pages.

While many casinos are known for their gaming floor, they often have a much bigger offering than just this. They may offer luxurious hotel rooms and cutting-edge technology, flexible event spaces and delicious restaurants. With the right marketing strategy, casinos can attract event planners and group business that they wouldn’t otherwise be able to reach.