You walk into a casino, brimming with confidence and a wallet full of cash. You’re there to enjoy a little gambling, some drinks and maybe a few laughs with friends. But then hours pass by and you’re wondering what time it is, how many rounds of cocktails you’ve had and where your money went.

The truth is, casinos are designed to make it impossible for people to leave without spending more money than they came in with. They use a variety of tricks, from lights and sounds to physical design to create an environment that is at once welcoming and hard to step away from. This article from Business Insider highlights nine tricks casinos use to lead players into spending more money than they intended to.

Another strategy casinos use to encourage customers is to focus on a sense of community. This can be achieved by encouraging guests to share their experiences on social media, by displaying testimonials on websites and by posting pictures and videos of happy winners. This helps to build trust and brand awareness.

Lastly, casinos can also help customers feel in control by offering a variety of different games and payment methods. This can be done by partnering with industry-leading software developers, such as NetEnt and Amatic, and by offering games in multiple languages and currencies. These strategies can boost discoverability and drive new business for casinos. They are easy to implement and can have a big impact on the bottom line in the long run.