Whether you’re strolling the casino floor with your drink in hand, watching a table game or sitting at the poker tables trying to improve your skills, there’s something about casino games that make people feel like they’re on the edge of their seats. And that’s exactly why casinos continue to draw people in.

With the music blaring, champagne glasses clinking and players cheering each other on, casino games can be as much about socializing as they are about trying your luck at winning big. And while the casino atmosphere can make gamblers feel confident, it’s not uncommon for people to lose their money – but even when things go wrong, most patrons still have a great time and will continue to return for more chances at luck.

In addition to gaming, casino marketing needs to focus on promoting other attractions that can increase revenue and customer satisfaction. A casino may offer luxurious rooms, cutting-edge technology, event and entertainment spaces, a spa and fitness center or delicious restaurants, for example. These additional offerings are often attractive to business and leisure travelers, generating repeat customers.

Consumers trust each other more than they do brands, so casino marketing should highlight positive reviews and testimonials from satisfied patrons. This can be done through social media, print ads and digital marketing campaigns, including Search Ads that put your casino at the top of the results when potential guests are searching for solutions. You can also use Competitive Market Ads to target events and group business in your local area or sister markets.